THE SPARK
Most grooming salons felt the same: rushed, noisy, and overly perfumed. For Barkyard’s founder Gemma, these experiences felt clinical and transactional. If we wouldn’t accept that environment for ourselves, why would we for our dogs?
THE VISION
From functional necessity → ritual of care
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Dogs are family
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Grooming should feel like a sanctuary, not a chore
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Calm, homely, quietly luxurious.
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A sensory experience: soothing textures, scents, and rituals.
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Thoughtful details that make owners feel at ease.
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Redefining grooming as ritual care — elegant, considered, enduring.
Moodboard Inspiration
not ‘just a dog.’
not ‘just a groom.’
Brand identity and website design for a new kind of grooming studio — redefining grooming as ritual care: calm, elegant, and considered.
THE APPLICATION
